Perkins: Pan Am Games team stumbles out of the gate

The Toronto 2015 Pan Am Games, stalled under a lack of organization and expertise among senior management, have less than four years to the opening ceremonies and the clock is ticking loudly. Time has been wasted. Contracts have yet to be signed with several Ontario municipalities involved. Several venue sites have yet to be decided… Read More

TTC considering station sponsorships?

You’re the TTC. Your advertising agency’s contract expires this year. What new marketing ideas should you embrace? One possibility is apparently to rename subway stations after company sponsors. It works for sports stadiums, after all: But renaming stations, say from “Queen” to “Coke,” probably isn’t in the cards, said TTC spokesman Brad Ross. “What this… Read More