TTC breaks single-day ridership record

The prospect of longer waits and more crowded buses next year doesn’t appear to be discouraging riders from flocking to the TTC right now. On Sept. 15, the TTC saw a record 1.71 million rides on a single day. It was the fifth time this year that the TTC exceeded the Oct. 27, 2010, record… Read More

TTC considering station sponsorships?

You’re the TTC. Your advertising agency’s contract expires this year. What new marketing ideas should you embrace? One possibility is apparently to rename subway stations after company sponsors. It works for sports stadiums, after all: But renaming stations, say from “Queen” to “Coke,” probably isn’t in the cards, said TTC spokesman Brad Ross. “What this… Read More